Learn how the Mac App Store beautifully showcases your apps and makes them even easier to find, and how Developer ID and notarization make it safer for users to install apps that you distribute yourself.
Mac App Store
The Mac App Store makes it simple for customers to discover, purchase, and download your apps, and easily keep them updated. The Mac App Store on macOS Mojave and later offers editorial content that inspires and informs. Organized around the specific things customers love to do on Mac, along with insightful stories, curated collections, and videos, the Mac App Store beautifully showcases your apps and makes them even easier to find.
Aug 04, 2020. Mar 19, 2020.
Outside the Mac App Store
While the Mac App Store is the safest place for users to get software for their Mac, you may choose to distribute your Mac apps in other ways. Gatekeeper on macOS helps protect users from downloading and installing malicious software by checking for a Developer ID certificate. Make sure to test your apps with the macOS 10.15 SDK and sign your apps, plug-ins, or installer packages to let Gatekeeper know they’re safe to install.
You can also give users even more confidence in your apps by submitting them to Apple to be notarized.
Mac Logo
The Mac logo is designed to easily identify software products and hardware peripherals developed to run on macOS and take advantage of its advanced features.
| Mac App Store | Outside Mac App Store | |
|---|---|---|
| App Distribution | Hosted by Apple | Managed by developer (with Developer ID) |
| Software Updates | Hosted by Apple | Managed by developer |
| Worldwide Payment Processing | Managed by Apple | Managed by developer |
| Volume Purchasing and Education Pricing | Managed by Apple | Managed by developer |
| Advanced App Capabilities (iCloud Storage and Push Notifications) | Available | Available |
| App Store Services (In-App Purchase and Game Center) | Available | Not Available |
| 64-Bit | Required | Recommended |
| App Sandboxing | Required | Recommended |
Apps can transform the way you do anything you’re passionate about, whether that’s creating, learning, playing games or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible.
Designed for discovery.
Tabs in the App Store make it easy to discover new apps you’re going to love. And to learn more about the kinds of apps you already love.
Today Tab
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Games Tab
Apps Tab
Apple Arcade
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Hundreds of worlds. Zero ads.
Thoughtfully crafted. Expertly curated.
Mac App Store App Download
Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors to bring you unique perspectives on what’s new and next in the world of apps.
Daily Stories
From exclusive world premieres to behind‑the‑scenes interviews, original stories by our editorial team explore the impact that apps have on our lives.
Tips and Tricks
Want to learn how to use filters in your new photo app? Or where to find the rarest creature in Pokémon GO? We’ve got the how-to articles and tips you need — all in the App Store.
Lists
From the best apps for cooking healthier meals to action‑packed games for keeping the kids entertained, App Store editors have created themed lists of the most download‑worthy games and apps.
Game and App of the Day
Get a download of this: our editors handpick one game and one app that can’t be missed — and deliver it fresh to you every day.
Search
It’s easy to find what you’re looking for with rich search results that include editorial stories, tips and tricks, and lists.
Get all the details on every app.
The app product page gives you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.
Chart Position
If an app or game is on the Top Charts, you’ll see the ranking on its app page. So you know how popular it is right now.
Videos
So. Many. Videos. Watch how an app works before you download it or get a preview of the gameplay.
Ratings and Reviews
The streamlined ratings system makes it easy to see how much an app is loved. And when a developer answers a question, everyone can see the response.
Editors’ Choice Badge
This seal of approval is given to apps and games that really deserve a download. If you see this, you know it’s going to be extraordinary.
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In-App Purchases
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It’s easy to find and make in-app purchases for the apps and games you already own. You can also subscribe to an app or level up in a game even if it’s not on your device yet.
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Are you a developer? Grow your business with resources designed to help you create incredible apps and reach more users.